A Mastery of Denim Evolution
Observe now—a true pioneer in his natural habitat. Scott Morrison, co-founder of RADMOR, stands as one of the most influential figures in the world of denim, a craftsman whose work has shaped the very fabric of the industry. For over two decades, he has meticulously redefined what it means to craft jeans, launching iconic brands such as Paper Denim & Cloth, Earnest Sewn, and 3x1 Denim.
His approach—an extraordinary blend of luxury, craftsmanship, and authenticity—has transformed denim from a simple workwear staple into an art form. From pioneering selvedge denim in the United States to creating some of the world’s most coveted jeans, Morrison’s vision has continuously pushed the boundaries of design and innovation.
And now, with this latest evolution, the essence of great denim is distilled into its purest form—timeless, comfortable, and effortlessly wearable. Designed for life’s every moment, these jeans boast classic washes, a touch of stretch for ease, and the simplicity of machine-washable care.
No frills, no fuss—just exceptional jeans, made to be lived in.

DID SOMEONE SAY DENIM?
The Five-O Classic fit jean is probably the most comfortable five pocket jean ever made. These jeans were designed for everyday wear and wash, have a classic straight leg silhouette and are offered in multiple washes and inseams.
As with all RADMOR apparel, this garment is mindfully designed to reduce the impact of apparel in landfills. The biodegradable cotton base, combined with recycled cotton and recycled polyester, plus elastane, provide 4-way stretch performance and a maximum level of comfort.