Sustainability is a Commitment, Not an End Game.
RADMOR : A New Legacy For Future Generations
Like you, we are Citizens of the Game, a game that is revered for its etiquette, at times its dress code, and the transfer of knowledge from one generation to the next, all standing as a testament to the importance of legacy. The golf course has long been a place where fathers and sons, mothers and daughters, teachers and students, share not only techniques and strategies but also stories, values, and a deep learned appreciation for the game's rich history and dreams of the future.
Just as the game of golf is passed down through generations, so too is the responsibility for our planet. It's about handing over a world that's as playable, and vibrant as the fairways and greens we cherish today. We understand this parallel, embodying it in every aspect of our business, from the sourcing of materials to the creation of our sustainable apparel. We're not just making a statement, we're pioneering spirit is sparking a movement, proving that the values of tradition and sustainability can coexist.
Ours is a movement that invites everyone to embrace a more sustainable future, regardless of their background or level of experience. This inclusive vision of golf is a catalyst for change, encouraging a shift towards responsible consumption, and setting a new standard for what it means to be a Citizen of the Game.
We're not just evolving the traditions of golf, but creating a new legacy, one which includes the stewardship of our environment. This legacy honors the past while ensuring a better future for the game and our planet. In embracing this vision, RADMOR is not only shaping the future of golf apparel but is also inspiring a generation to carry forward new values alongside the much cherished traditions of the game itself.
Our Commitment to Sustainability: A Practical Approach to Golfing Green
We believe in taking a proactive approach to sustainability, and we're here to prove that golfers can not only look better, but do better for the world we live in. Sustainability, however, isn't a one-size-fits-all solution. It's a constantly moving target, kind of like trying to sink a 30' putt on a constantly shifting green. That's why we're dedicated to finding 'better' solutions, because 'perfect' just isn't realistic today. That being said, there's a lot of incredible options out there and we're using many of them in everything we do and make!
Materials:
Our first focus is on materials and how they interact with performance. We prioritize natural fibers like BCI cotton and organic Peruvian Pima cotton, but we're also realists. We recognize that synthetic fibers have their place, especially in performance apparel, so when we do use them we opt for the most environmentally sound options like certified recycled polyester (aka. Repreve) made from plastic bottles or recycled nylon made from fishing nets. Certification is critical as there are a lot of 'fake recyclers' out there.
Waste Reduction:
Beyond material choices, RADMOR is committed to reducing waste. Did you know that the average American throws away 80 lbs. of clothing each year? Most of it ends up in landfills, where synthetics like polyester can take decades to decompose. That's why we focus on using either biodegradable cellulose fibers that decompose in a few years, or recycled materials, both of which significantly reduce the impact on our environment.
Good Design = Longevity & Performance
RADMOR's innovative designs contribute significantly to its sustainability goals. Features like the 'MoRE|ERoM' underarm panel, designed for extended range of motion, are not just about comfort and performance. They also exemplify our effort to create durable, high-quality products that don't need frequent replacement, thereby reducing consumption and waste.
Taking An Extra Step:
But sustainability isn't just found in every product we make; it's at the root of our entire ecosystem. We also believe that making a difference goes beyond the garments themselves. We've completely eliminated the use of single-use plastics by using biodegradable and compostable hangtags, recyclable packaging, recycled materials in our labels and trims, and ensuring that our manufacturing partners uphold similar standards in their manufacturing. We even won an award for our hangtag design which folds into a practice putting game and can be used as a ball marker.
Ethics in Manufacturing:
Ethical manufacturing practices are at the heart of our production and sourcing process. This includes ensuring fair labor practices and minimizing waste during production. By doing so, RADMOR not only creates sustainable products but also fosters a sustainable community around its production.
The fashion industry as a whole is often criticized for its environmental impact, and understandably so. We can all do better. Our goal is to make RADMOR the northstar in the golf apparel industry. By integrating green practices into every aspect of our approach, we're setting a new standard for golf apparel and golf fashion. It's a standard that speaks to the growing awareness among consumers about the environmental impact of their clothing choices, and how they are a reflection of the world around them. We are all Citizens of the Game, and we operate RADMOR from the realization that brands have to do better.