Scott Morrison : Radmor Co-Founder & Denim Pioneer
Before co-founding RADMOR with Bob Conrad, Scott founded three premium/luxury denim brands in New York; Paper Denim & Cloth (1999), Earnest Sewn (2004), and 3x1 Denim (2011). Scott has collaborated with luxury and lifestyle brands throughout his career (eg. Nike, Richemont, Van Clef & Arpel, Chloe, Canada Goose, Evisu, Diesel, etc.) and produced/developed a pilot/series called Common Thread, which focuses on sustainability and industries in transition.
Prior to his time in the fashion industry, Scott played college golf at the University of Washington (Seattle) and was roommates with Bob. It was there that they first started talking about starting a golf brand of their own. Fast forward 20+ years and that collegiate dream has finally come to fruition with the launch of RADMOR in 2020.
What’s in the Bag:
Driver — TaylorMade Sim2 (Driver, 3 Wood)
Irons — Ping i230
Wedges — Ping Glide, 52˚, 56˚, 60˚
Putter — Scotty Cameron Newport 2+
Ball — Titleist ProV1 (Left Dot)
Accessory you couldn’t live without?
Rangefinder. I use it on everything - if only it could swing for me. ;)
Your Desert Island Course:
It's a toss up between Shinnecock or National (both in Long Island, NY). I've had the pleasure of playing them each several times, and it's just such an incredible experience. The history and tradition - total goosebumps.
The Course that Changed your Life Forever (or at least how you see the game of golf):
Spyglass or Pebble Beach. I was lucky enough to be able to play them once every summer when we travelled to Carmel to escape the heat of Palm Springs for a couple weeks. I looked forward to it all year, and probably dreamt of those first outbound 5 holes at Spyglass more than anyone in their right mind should.
Impossible to pick just one, honestly, but I've been thinking a lot about No. 16 at Sleepy Hollow CC in Westchester recently ... such an amazing hole and it's a great example of East Coast golf and how different it is from the Pacific Northwest. (I miss you NY!)
I'd probably try to make it a fivesome. That being the case, I'd love to tee it with with my Dad, Jack Nicklaus, Tom Watson, and Arnie. Those guys were the gold standard when I was starting out and I had the pleasure of watching them play for quite a few years out at the Bob Hope while growing up.
Now, if this was more of a member-guest thing, I'd go pure comedy and invite Will Arnett, Jason Sudeikis, Ryan Reynolds and Jason Bateman. Sure, I might not survive - pretty good odds I'd laugh to death, but I can't imagine a better time doing so.
Greatest lunch/meal (eg. HotDog) you’ve ever eaten at a golf course?
Zero doubt here. It's the grilled Spyglass Hill hotdog from my childhood. Split in half, melted cheese, onions, pickles, mustard.
Most important thing you hope to pass on to your children about the game of golf?
Golf is exactly like life; So take it one shot at time, remember there's rarely a shortcut, and no skipping to 18 (eg. the finish line), so learn to enjoy the ride. Life and golf both reward smart decision making, so minimize dumb mistakes whenever you can, and know that it's not always going to go your way. In fact, you might string a few bad shots (or holes) or years together - but eventually, you'll get your chance and an opportunity for redemption. When you do, fire at pins, leave nothing in the bag, and take advantage of every easy par 5 that comes your way.
Someone once asked me if I liked to catch or if I liked to fish. I think a similar metaphor can be used for golf. Which do you prefer these days?
Early in life I lived for competition, scoring low, trying to prove I was good ... but in my 30's I started to emphasize having fun and enjoying what was happening around me, and now, it's purely about the experience itself and spending quality time, whether it's with my son who's just starting out, or with friends. Enjoy the moment - we don't get enough of them.
Favorite RADMOR item?
I can't decide between the Maxwell T-shirt, the Baty Pique Polo, and the Vincent Pant/Short ... If you've seen me in the last 18 months, I've been in two them on any given day guaranteed. (And no, never two shirts at the same time.)