RADMOR Press & Media | GQ, Esquire, Forbes & More
When we started RADMOR in Seattle in 2020, Bob and I weren't thinking much about press. We were thinking about golf.
About the clothes we had worn through decades of playing the game, the materials they were made from and whether there might be a more thoughtful way to approach both. We wondered what would happen if we brought together Bob's experience as a professional golfer with my background in fashion and design, then built a golf brand around the idea that performance, style and responsibility didn't have to exist separately.
It was a relatively simple idea.
Make clothes we genuinely wanted to wear. Design them with the same attention to fabric, fit and proportion that we admired in the best contemporary clothing. Reduce our reliance on virgin polyester and make more thoughtful material choices wherever possible. Above all, create pieces that belonged as naturally in the rest of someone's life as they did on a golf course.
Over the years, that point of view has found its way into places we never could have anticipated.
RADMOR has been recognized by GQ, Esquire, Golf Digest, Forbes, Skratch, GOLF Magazine and GOLF.com, Golfweek, Global Golf Post and other respected voices across golf, fashion and culture.
Some have written about the clothes.
Others have focused on sustainability, materials or our history.
A few have simply recognized something we made as worthy of attention.
Taken together, they tell a story we're proud of.
Not because recognition was ever the objective, but because it suggests that the ideas behind RADMOR are becoming part of a larger conversation about what modern golf can look like, what we choose to wear while playing it and where those clothes belong when the round is over.
GQ
Our relationship with GQ actually began long before RADMOR existed.
Years ago, while my professional life was still centered around denim and the brands I had founded in New York, GQ invited me to break down celebrity denim and talk about the details that had occupied so much of my career: fit, proportion, wash, construction and why one pair of jeans simply looks better than another.
At the time, golf was still a personal passion rather than part of my professional life.
Years later, there is something satisfying about seeing the relationship come full circle.
GQ has since recognized RADMOR among the best golf clothing brands and featured individual pieces across its editorial coverage, including our polos and James Pleated Pant. The same publication that once asked me to talk about denim is now recognizing the golf clothing Bob and I began imagining as college teammates more than thirty years ago.
The category changed, but many of the questions never did.
How should something fit? How should it move? What should it be made from? Will someone still want to wear it years from now?
Those questions continue to shape RADMOR today.
Read GQ's Best Golf Clothing Brands
Read GQ's Best Golf Shirts for Men
Watch Scott Morrison Break Down Celebrity Denim for GQ
ESQUIRE
Esquire's recognition of RADMOR has been meaningful for a slightly different reason.
From the beginning, we never wanted to create clothing that required a golf course to explain why someone would wear it. We wanted polos, trousers, sweaters, quarter-zips and layers that could perform through a round and continue naturally into whatever came afterward.
Esquire has recognized RADMOR within that broader menswear context, naming the brand among its best golf clothing brands while also selecting individual pieces across golf shirts, quarter-zips, socks and its wider coverage of new menswear.
The Tetris Polo was selected as Esquire's Best Unique Golf Shirt. The Colton Quarter Zip was recognized for balancing performance and style, while RADMOR socks have been highlighted for their considered use of materials including TENCEL and recycled nylon. Other RADMOR pieces have appeared alongside contemporary fashion and menswear rather than exclusively within traditional golf coverage.
That crossover has always mattered to us.
We know golf. We love golf. We design with the physical demands of the game in mind.
But we have never believed golf clothing needs to live in its own separate universe.
Read Esquire's Best Golf Clothing Brands
Read Esquire's Best Golf Shirts
Read Esquire's Best Golf Quarter Zips
Read Esquire's Best Golf Socks
GOLF DIGEST
If GQ and Esquire have helped place RADMOR within a broader conversation about style, Golf Digest has helped tell another important part of our story: why the brand exists in the first place.
In its feature examining what sustainability means in golf fashion, Golf Digest explored the path that brought me from New York back to the Pacific Northwest and ultimately reunited Bob and me around an idea we had first discussed decades earlier.
The story examined some of the questions that became foundational to RADMOR, particularly the golf industry's reliance on virgin polyester and whether performance apparel could be approached with a broader and more considered palette of materials.
That conversation has continued.
Golf Digest has subsequently included RADMOR in its coverage of how golfers can make more sustainable choices and, more recently, in its examination of what modern golf shirts are actually made from. The publication has also independently selected numerous RADMOR products across men's and women's apparel, including polos, pants, denim and merino-cashmere pieces.
For us, that breadth is meaningful.
It is one thing for people to appreciate the philosophy behind a brand.
It is another for the products that come from that philosophy to stand on their own.
Read Golf Digest: What Does Sustainability Mean in Golf Fashion?
Read Golf Digest: How to Be a More Sustainable Golfer
Read Golf Digest: What's Your Shirt Made Of?
FORBES
Forbes approached RADMOR from yet another perspective.
In Radmor Rages Against Golf's Fast Fashion Machine, writer Mike Dojc explored the founding of the company, Bob's and my shared history as University of Washington golfers, my career building Paper Denim & Cloth, Earnest Sewn and 3x1, and the sustainability questions that ultimately brought us back together to create RADMOR.
The article captured an important part of our early story.
We weren't trying to make golf clothing different simply for the sake of being different. We were responding to something we genuinely found difficult to reconcile: golf is a game defined by its relationship with nature, yet much of the clothing created for it had become dependent on newly produced, petroleum-based synthetic materials.
We believed there was room for another approach.
Not a perfect one.
A more thoughtful one.
Forbes helped introduce that idea, and the history behind it, to an audience well beyond golf.
Read Forbes: Radmor Rages Against Golf's Fast Fashion Machine
SKRATCH
As golf has evolved, so has the way the game is talked about.
Skratch has been an important voice in that evolution, bringing together golf, style, culture and a more contemporary understanding of what it means to be a golfer today.
In its guide to the Best Sustainable Golf Brands, Skratch recognized RADMOR alongside a new generation of companies reconsidering the relationship between golf apparel and the environment.
The feature told the story of Bob and me meeting as University of Washington teammates and roommates, following our separate paths through professional golf and fashion, and eventually returning to the idea of creating a golf brand together.
It also highlighted one of the principles that continues to guide us: when performance requires synthetic materials, we believe recycled alternatives can help reduce the need to create more virgin polyester.
Our Taylor Recycled polos embody that approach. An average shirt uses fabric made with the equivalent of approximately 14 recycled plastic bottles, extending the useful life of existing material while delivering the stretch, moisture management and performance golfers expect.
We appreciate Skratch's recognition because it places sustainability where we have always believed it belongs: not separate from design and culture, but naturally within the larger conversation about where golf is going next.
Read Skratch: The Best Sustainable Golf Brands
GOLF MAGAZINE & GOLF.COM
Our history with GOLF Magazine and GOLF.com extends beyond a traditional editorial feature.
During RADMOR's early years, we partnered with GOLF around The Drop Zone, the podcast hosted by Dylan Dethier and Sean Zak, and our products became part of the broader GOLF.com ecosystem and Pro Shop.
Dylan, himself a Citizen of the Game and someone whose writing we have long admired, became part of the RADMOR story during those years as well.
We distinguish this relationship from independent editorial recognition because the Drop Zone relationship included a formal partnership. But it remains an important chapter in the growth of RADMOR.
GOLF has one of the largest and most influential audiences in the game, and the relationship helped introduce our approach to design, materials and modern golf style to golfers around the world.
It also reinforced something we were beginning to understand in those early years: there was an audience looking for golf clothing that felt different, not because it was louder or more overtly fashionable, but because it reflected how they actually wanted to dress.
GOLFWEEK
Golfweek has also included RADMOR within its editorial product coverage, including the Perkins 2.0 Loop Terry Crew in its holiday gift recommendations.
We appreciate product recognition like this because it reflects another side of what we're trying to build.
RADMOR was never intended to be defined by a single polo or a single material story. From the beginning, we wanted to build a complete wardrobe around the modern golfer, including the pieces worn before the round, during it and long after the clubs have been put away.
A sweatshirt may not be the first thing someone thinks about when discussing golf apparel.
For many golfers, it may be one of the things they wear most.
GLOBAL GOLF POST
Global Golf Post was among the publications that understood the RADMOR idea early.
In its feature Radmor Features Eco-Minded Performance Golf Apparel, the publication explored our approach to natural and recycled materials, including Pima cotton and TENCEL, and our decision to avoid virgin polyester while still designing around the movement and performance required by the game.
The story also captured something that remains central to RADMOR today: sustainability and design were never intended to be separate ideas.
A garment still has to be beautiful.
It still has to fit.
It has to perform.
And perhaps most importantly, someone has to love it enough to keep wearing it.
Read Global Golf Post: Radmor Features Eco-Minded Performance Golf Apparel
OTHER VOICES ALONG THE WAY
Beyond the larger publications, RADMOR has been fortunate to receive thoughtful coverage from independent golf writers, reviewers and specialist publications that spend their lives close to the game.
Breaking Eighty was among the early voices to take a deeper look at RADMOR as both a golf and lifestyle brand, exploring our sustainability philosophy while recognizing something equally important to us: the clothes needed to work beyond the golf course.
That may sound obvious today, but it was one of the ideas we cared about most when we started.
Golf is rarely an isolated four-hour experience. A round becomes lunch. Lunch becomes drinks. A golf trip becomes several days somewhere new. The clothes travel through all of it.
The best pieces should feel natural wherever the day goes next.
Read Breaking Eighty: Radmor Golf, A Sustainable Golf Lifestyle Brand
We've also been fortunate to appear in other golf and lifestyle media over the years, from product reviews and seasonal roundups to stories about design, sustainability and the changing culture of the game.
Each has helped introduce RADMOR to someone new.
For a small independent brand, that matters.
RECOGNITION ISN'T THE DESTINATION
There is a temptation when building a page like this to turn recognition into a list.
Logos.
Awards.
Quotes.
Best-of mentions.
But that isn't really how we think about it.
Every one of these stories represents someone outside RADMOR taking the time to consider what we're making and why we're making it.
Sometimes they connected with the design.
Sometimes it was the materials.
Sometimes it was our history, from two college teammates talking about someday creating a golf brand, to Bob pursuing professional golf while I spent more than two decades building clothing companies in New York, to eventually finding ourselves back in Seattle with the opportunity to finally do it together.
The perspectives have been different, which is perhaps what makes the collective recognition most meaningful.
GQ has viewed RADMOR through the lens of modern menswear.
Esquire has recognized the way our clothing moves between golf and life beyond it.
Golf Digest has examined our approach to sustainability and materials.
Forbes told the story of where the company came from and why we believed golf apparel needed another point of view.
Skratch has placed RADMOR within a newer cultural conversation about golf, style and responsibility.
Global Golf Post and independent voices across the game have examined how those ideas translate into the clothes themselves.
Together, they tell a story much larger than any individual mention.
They suggest that golf is changing.
The people playing it are changing.
The way we think about style, performance, materials and our relationship with the places where the game is played is changing too.
RADMOR is still a small, independent company from Seattle.
We're still learning. Still refining. Still asking questions about what a golf brand can and should become.
Recognition from publications we respect doesn't mean we've answered those questions.
It simply encourages us to keep asking them.
And after all these years, that's still the most interesting part.
Always designed to be worn, well, beyond. Beyond the course. Beyond expectations.