Citizens of the Game

From Cypress Point and Bandon Dunes to Monterey, Hawaii and the courses we still call home, Scott Morrison and Bob Conrad look back on an unforgettable year of golf, friendship, travel and the places the game continues to take us.

Meet Max Herendeen, University of Illinois All-American, four-time collegiate winner and two-time Arnold Palmer Cup selection. From Washington junior golf to one of the country’s top amateurs, Max will always be part of the RADMOR family.

Noah Woolsey was one of the first young golfers RADMOR got to know after launching in Seattle. A University of Washington captain and 2022 Pac-12 individual and team champion, Noah combines an easygoing personality with the competitive instinct that helped define his career as a Husky.

Bill Tindall was a U.S. Junior Amateur champion, University of Washington golfer and coach, and one of the most beloved figures in Northwest golf. For RADMOR co-founder Scott Morrison, he was something more: the coach and mentor who changed the direction of his life.

RADMOR partners with golf shops, clubs, tournaments, teams and businesses to create custom apparel, embroidery and premium corporate gifts. From wholesale programs to executive outfitting, our Seattle-based team helps bring thoughtful design and exceptional quality to every project.

Scott Morrison and Bob Conrad first dreamed of creating a golf brand as University of Washington teammates more than 30 years ago. After careers in premium denim and professional golf, the longtime friends reunited to build RADMOR and rethink what modern golf apparel could be.

From University of Washington football and a Super Bowl championship with the Seattle Seahawks to co-founding Evergreen Golf Club, Jermaine Kearse has found a new way to make an impact through golf and remains a true Citizen of the Game.

Forbes profiles RADMOR founders Scott Morrison and Bob Conrad, tracing their journey from University of Washington golf teammates to building a different kind of golf apparel brand rooted in better design, better materials and greater longevity.

From competing in the 1995 U.S. Amateur alongside Tiger Woods to more than six years in professional golf, Bob Conrad has spent a lifetime inside the game. Decades after first imagining a golf brand with UW teammate Scott Morrison, the two reunited to create RADMOR.

Scott Morrison is a fashion designer, entrepreneur and co-founder of RADMOR. A pioneer of the premium denim movement, he founded Paper Denim & Cloth, Earnest Sewn and 3x1, and served as CEO and Creative Director of EVISU before returning to his lifelong love of golf to launch RADMOR with former University of Washington teammate Bob Conrad.

Christian Hafer is one of the defining photographers of modern golf. Through his work with GOLF Magazine, Callaway and The Golfer’s Journal, his honest, atmospheric images have helped a new generation see—and fall in love with—the game differently.

Dylan Dethier has built a career telling the stories behind professional golf, from major championships to the moments most fans never see. An author, accomplished golfer and Seattle transplant, he remains just as interested in a soulful nine-hole course as he is in life inside the ropes.